J Balvin - Negro (Official Live Performance | Vevo)

J Balvin - Negro (Official Live Performance) | Vevo

Limitless imagination is a defining characteristic of great musicians - J Balvin proves that. The Colombian superstar’s passion for creativity explodes past mere music-making, and heads into the realms of visual aesthetics, fashion and pop culture. In the last decade, the Medellin native has helped turn his city, and Latin America in general, into the coolest place to be in pop music. He wears Pikachu hoodies with not-even-dropped-yet Yeezys while riding the tops of charts from Canada to Chile. And from Pharrell to Bad Bunny to Colin Tilley, the urbano/reggaeton hero works with the only best. Naturally, we wanted to collaborate with him. When our teams joined forces in Miami to capture these performances, Balvin’s iridescent ideas flowed like the Magdalena. Taking inspiration from ‘Colores,’ the teams worked with Rio-based Penique Productions to turn the interior of a mansion into a vibrant representation of each song’s hue. Next up: “Negro.” Perhaps the sleekest lookin’ of all the performances, this one feels almost sci-fi. Balvin, the pink in his ornate hair pattern standing out against the blackness, looks like the noir anti-hero. Stay tuned - there’s more.

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Executive Producer: Micah Bickham Director: Kyle Goldberg Producer: Hailey Rovner Producer: Saharah Sejour Producer: Tomas Alvear Production: CONTRAST Films Director of Photography: Janssen Powers Editor: Ramy Elsokary Music & Talent: Gabby Prisciandaro & Julie Fernandez

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Music video by J Balvin performing Negro (Official Live Performance) | Vevo. © 2020 UMG Recordings, Inc.

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